Food Safety News

Food Safety and Crisis Management: The Chipotle Example

 
Campus Administrator
Food Safety and Crisis Management: The Chipotle Example
by Campus Administrator - Monday, 14 March 2016, 12:29 PM
 

hot peppers imageChipotle went to market with a unique strategy for a fast food chain: use fresh, local, and in some cases organic ingredients to create a unique experience for customers. Its vision and marketing tapped into the current anti-fast-food zeitgeist, and it worked. Chipotle became America’s “healthy” fast food option.


But in 2015 the filling started to fall out of Chipotle’s burrito.  Read the whole article...